Red Cross Lighting up Birmingham for 5th annual 'Paint the Town - WVTM-TV Birmingham, AL

Red Cross Lighting up Birmingham for 5th annual 'Paint the Town Red' fundraiser

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"The Jefferson/Shelby Red Cross is gearing up for one of Birmingham's most dazzling outdoor occasions - the fifth annual Paint the Town Red digital arts and music festival," according to organization.

The 2013 installment takes place tomorrow from 7 p.m. to 12 a.m.

"Upon nightfall, Red Cross will decorate the Magic City with innovative, interactive and cutting edge multimedia/digital art work and music from across the globe… all projected onto the streets and structures of 19th Street South and Powell Avenue, according to a news release from the Red Cross. "Proceeds from PTTR benefit the Jefferson-Shelby Chapter of the American Cross. In 2012, the event raised over $60,000 for the Red Cross with more than 4,000 people attending. The organization hopes to beat those numbers in 2013 with over 35 artists exhibiting digitally altered film, illuminated installations, and interactive works to light up the night sky in downtown Birmingham."

"Paint the Town Red has become one of the premier outdoor events in Birmingham. While the festival is all about fun, the focus is helping our neighbors in need and providing a financial mechanism to make Red Cross emergency response, programs and services available when the need arises. For this we are thankful to our volunteers and patrons who continue to make PTTR a success,"said Jean Petties, Jefferson/Shelby Red Cross Executive Director.

The community will also be able to enjoy music and food.

"There is nothing like PTTR," said Scott Pierce, Event Chair for PTTR. "It's illuminated art from around the world paired with the best local music and food Birmingham has to offer. It's multiple concerts, a dance party, food, art show and silent disco all in the heart of downtown Birmingham in one night."

Tickets are $15 advance sale or $20 at the gate.

For more information on advance sale tickets, artwork submissions, musical talent and additional event features, visit You can also follow on Facebook and Twitter - @PTTRbham.

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