Bo Jackson, recently named "Greatest Athlete of All Time" by ESPN, will lead a one-day charity bike ride through Cordova, Alabama on the second anniversary of the deadly April 27, 2011 tornadoes. Jackson, an Alabama native, brings his Bo Bikes Bama fundraiser back to the state after raising more than $600,000 during last year's five-day ride through tornado ravished communities.
"I wanted to do something that made the rest of the country aware of what happened here in Alabama," said Jackson. "Thanks to the hundreds of participants, support from some celebrity friends and regular news coverage, we were able to do just that. But the work isn't over and Alabama still needs our help. That's why Bo Bikes Bama is coming back."
Participants may register for either a 60-mile or 20-mile ride, both starting and finishing in Cordova. The 60-mile ride will begin at 8 a.m. with the 20-mile ride starting at 10 a.m. Jackson will start with each group, giving all participants the opportunity to ride with the two-sport legend. To participate in the 60-mile ride, registrants must make a minimum donation of $100. A donation of at least $60 must be made to join the 20-mile ride. During sign-up, riders will also have the option to make a pledge to raise money for the Bo Bikes Bama cause. Jackson will recognize top fundraisers on-stage at the finish line celebration and will present them with an autographed Bo Bikes Bama jersey.
According to Jackson, several celebrity participants who joined the ride last year will be back for Bo Bikes Bama 2. Numerous sponsors have also committed for a second year, including Nike, Trek and Alabama based Big Communications.
All contributions to Bo Bikes Bama support the Governor's Emergency Relief Fund, which was established by Alabama Governor Robert Bentley immediately following the devastating April 27, 2011 tornadoes. The Fund helps Alabamians who have exhausted all other avenues of disaster relief provided by insurance, government funding and relief organizations. For more information about the Fund, visit www.servealabama.gov.
Through corporate sponsorships, private donations and registrations to participate in the ride, Jackson aims to raise $1 million to help rebuild Alabama. To donate, text "BOBIKES" to 50555 or donate online at ww.bobikesbama.com.
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