Coca-Cola is paying tribute to the 50th Anniversary of the Civil Rights Movement in a big way!
Coca-Cola is activating a series of events, providing scholarship grants to historically black colleges and universities, and releasing a limited-edition glass bottle in honor of the anniversary. In Birmingham, Coca-Cola is sponsoring events, promoting educational activities and giving back to the community through service projects throughout 2013.
Coca-Cola chose Birmingham to be the first city to introduce the limited-edition eight ounce Civil Rights Commemorative glass bottle. The bottle will be available in stores starting July 1st. The bottle includes the "Fifty Years Forward" movement logo, which represents the 50 years of the movement, from 1963 to today.