Birmingham Mountain Radio hit the airwaves live for the first time at 11:57 a.m. on 107.3 FM. They were scheduled to go live at noon, but they made their debut a few minutes early.
After their inaugural song, "Just Got Back" by Cheap Trick, the new 107.3 FM played the Civil Wars' "The One That Got Away" as their first new song. The group has sold out Workplay, the current home of BMR, and the station forged a friendship with the duo.
BMR debuted in 2010 as an online-only station. They play a variety of music including local, regional, adult alternative and indie rock music.
It all started one day when the BMR team was sitting around talking, and they came up with the crazy idea to start a radio station. They said, "This town needs good music again." Good music is exactly what they started playing, while in a basement of an advertising agency.
"It's been a labor of love for all of us," General Manager Jeff Clanton said.
A partnership with Summit Media Group allowed BMR to take over the 107.3 FM channel, previously home to syndicated sports radio 107.3 The Ticket. Summit's lineup also includes WAAG-AM, WBHJ-FM, WBHK-FM, WBPT-FM, WENN-FM and WZZK-FM. The partnership is the first of its kind in radio history.
But even after taking over the airwaves, BMR isn't forgetting their roots -- "the music you grew up with and the music you will love tomorrow" will still be broadcast online, as well.
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