Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
Industry-first partnership empowers publishers with rich mobile audience data for effective ad targeting
NEW YORK, Oct. 8, 2013 /PRNewswire/ -- AdMobius, the first mobile audience management platform and Lotame, the global leader in unifying data management, today announced a partnership, designed to offer publishers access to true behavioral and demographic audiences to better target ad campaigns across mobile devices. This first-of-its-kind integration will enable a selection of the largest online advertisers and publishers to connect for accurate mobile ad targeting at scale.
"AdMobius is the first big data mobile platform specially designed to manage all aspects of audience targeting and monetization," said Peter Bassett, CEO of AdMobius. "Together with Lotame, we will strive to help publishers target desired mobile audiences at a deeper, more accurate level than ever before. From over 1.4 billion matched mobile devices, AdMobius and Lotame clients will deliver unprecedented scale for their advertisers."
Publishers and marketers globally use Lotame's rich unifying data management platform to organize and convert data from multiple sources into actionable insights for effective online marketing campaign execution. Similarly, AdMobius merges data from multiple fragmented mobile sources into an easy-to-use, universal audience targeting system that enables marketers to test and buy audiences in mobile apps and the mobile web. Through this integration, Lotame and AdMobius will empower publishers to discover and target relevant audiences from virtually any mobile device.
"For the first time in Lotame's history, our publisher clients will be able to access mobile audience data within our DMP to successfully target mobile ads using AdMobius data," said Andy Monfried, founder and CEO of Lotame. "This partnership represents our ongoing commitment to providing our clients with a best-in-class DMP and exclusive access to our expansive inventory of trusted data partners."
Both AdMobius and Lotame are privacy progressive companies, adhering to strict industry standards for consumer privacy and providing choice solutions. This partnership will continue to ensure consumer privacy in both desktop and mobile environments and provide an easy way for consumers to opt out of interest-based advertising.
AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organizing and interpreting unique demographic and interest-based information, AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns. AdMobius is backed by Opus Capital and Storm Ventures. For more information, visit http://www.admobius.com.
Lotame is the global leader in unifying data management, empowering innovative publishers, networks, and brands to unlock the full value of their audience data. Clients leverage Lotame's unifying DMP to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit http://www.lotame.com.
©2012 PR Newswire. All Rights Reserved.