Local stores benefit from Tide & Tigers success - Alabamas13.com WVTM-TV Birmingham, AL

Local stores benefit from Tide & Tigers success

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For the first time in three years, the Alabama Crimson Tide and Auburn Tigers rank in the top ten in the major college football polls. With these latest poll numbers creating excitement, many fans are going out and shopping for their team gear.

At the Bama Fever Tiger Pride on Highway 280, wins for the Tide and Tigers are good for their business. The store says Bama sales have been consistently good, but they've really seen an improvement in their Auburn sales. A clerk with the store says compared to this time last year, their Auburn sales are up about 50 percent.

Sunday, many Tide and Tiger fans were at the 280 store shopping for their team merchandise. Many of them said even if their teams weren't doing well, they would still buy gear to support their team.

"It sure is a lot more fun this year, but we were there last year too. We still followed the team. We are loyal Auburn fans," said Brenda Gilbert.

"You always support your team no matter what. They're still your team, and through thick or thin you support them," added Alabama fan, Amy Bodnar.

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