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SOURCE Katzkin Leather, Inc.
2013 SEMA Show Highlights Katzkin's World Class Design Excellence on Nearly 100 Vehicles
MONTEBELLO, Calif., Oct. 31, 2013 /PRNewswire/ -- For Katzkin, the global leader in automotive interior transformation, the key to the company's more than 25 years of leadership success is its belief that empowering consumers with excellent design choices will provide the best interior solutions possible. Katzkin will be showcasing that philosophy during the 2013 SEMA Show at its booth (#12139) in the North Hall of the Las Vegas Convention Center, November 5-8, 2013. More than 90 additional Katzkin interiors will be on display throughout the entire show.
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According to Brooks Mayberry, CEO for Katzkin, the company embraces design philosophies so strongly within its core values, that the brand has added a licensing agreement with international automotive designer and star of television's "Overhaulin'," Chip Foose, providing yet another pillar to support the company's world-class marketing strengths. The design addition enables the brand to reach an even broader enthusiast audience by adding street performance credibility to an already successful interior repertoire which includes premium/luxury, tech/sport and urban interior collections.
"Our goal is to enhance further the expressive and individualistic design direction that Katzkin creates," said Mayberry. "Chip's extensive background and design passion add another dimension and approach to our personalization initiatives, while opening the channels to gain a larger, enthusiast-based audience for our products."
Foose-inspired designs and seats will be a creative component in this year's 2000-square-foot Katzkin display during the 2013 SEMA Show, which also boasts a 25-foot tower featuring two rotating cylinders and includes a massive 84" monitor that showcases Katzkin video footage. Apple iPads will also be available to visitors within the booth to explore Katzkin's website and Vehicle Interior Selector (VIS).
Katzkin at SEMA 2013
While the brand has played a role in SEMA for more than 25 years, the push toward creating a strong, visually expressive presence at the Show has never diminished. Featured Katzkin displays for 2013 will include:
Katzkin's Chief Designer, David O'Connell, contends that Katzkin's design goal is to make the interior the hero of the car. "Our reward comes when a consumer opens the door and says 'Wow!' – if we can make an impression, then we've been successful," said O'Connell. O'Connell came on board with Katzkin in 2010, after spending nearly two decades as chief designer for Mitsubishi Motors. He also teaches design at the prominent and world-renowned Art Center School of Design in Pasadena, California.
"Innovative design stems from passion," said O'Connell. "And our company culture has embraced design as a way of doing business," he continued. "The first step is not only to understand the vehicle, but more so, the buyer. That way we can merge super-high quality, state-of-the-art manufacturing and a customization process which collectively provides customers affordable luxury opportunities that are not only exciting, but express the personality of both the vehicle and its owner."
About Katzkin Leather, Inc.
Founded in 1983, Katzkin Leather, Inc., of Montebello, California is the leading manufacturer of custom leather interiors. With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created nearly two million exciting vehicle interiors in the past 30 years. Katzkin maintains more than 3,000 interior patterns, 135 colors and materials, and more custom options than any other interior manufacturer. For more information, visit Katzkin online at www.katzkin.com.
Contact: Deb Pollack, for Katzkin Leather, Inc.
(t) 805-320-9248 (e) firstname.lastname@example.org
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