DURHAM: Startup launches app to make consumers more informed - WVTM-TV: News, Weather, and Sports for Birmingham, AL

What's Next

Durham startup launches app to make shoppers, diners more informed

Posted: Updated:
PopUp co-founder and CEO Dov Cohn said the app is for anyone who wants to be kept "in the know." PopUp co-founder and CEO Dov Cohn said the app is for anyone who wants to be kept "in the know."
PopUp is a location-based app that sends deals and recommendations from companies users choose to follow. PopUp is a location-based app that sends deals and recommendations from companies users choose to follow.
DURHAM, N.C. -

An app developed in the American Underground is leading the way to giving shoppers and diners a more personal experience.

If you have ever gone shopping or out to eat, and forgotten your coupon or needed a recommendation, there's an app for that thanks to Durham-based PopUp.

Co-founder and CEO Dov Cohn said the app is for anyone who wants to be kept "in the know," by offering location-based discounts and recommendations.

"You don't have to think about, 'Is there a coupon I should remember to take? What do I need to know?'" Cohn explained. "If there is something I need to know there, your phone buzzes and the store goes, 'Hey, there's something you need to know here.'"

The app works by sending push notifications to users when they arrive at a participating business. While brands and stores can send deals and information directly to its customers through the app, Cohn explained there is a social aspect to PopUp as well.

"Maybe your best friend had a great experience at a restaurant and wants to make sure you know you should try the salmon there or this bottle of wine is fantastic. This is a way for them to leave a note for you there," Cohn said.

PopUp is currently only available in the iTunes App Store as a free download, but an Android app is in the works.

In the Triangle, PopUp works with Raleigh Eats, Durham Eats, Chapel Hill Eats. Carolina Hurricanes, Shop the Triangle and Lonerider beer, and Cohn said more stores and restaurants will be added soon.

Melanie Sanders

Melanie anchors the 6 PM news. Her "What's Next" series features an engaging approach to storytelling and highlights the leaders in innovation who are shaping our future. Check it out HERE! More>>

  • Most Popular StoriesMost Popular StoriesMore>>

  • Owner of Raleigh 'Party Mansion' guilty of tax evasion

    Owner of Raleigh 'Party Mansion' guilty of tax evasion

    Monday, April 14 2014 4:07 PM EDT2014-04-14 20:07:04 GMT
    Claude Verbal II, who now lives in Miami, pleads guilty to a number of federal tax evasion charges.
    Claude Verbal II, who now lives in Miami, pleads guilty to a number of federal tax evasion charges.
  • Mom bites off dog's ear to save daughter during attack

    Mom bites off dog's ear to save daughter during attack

    Tuesday, April 22 2014 2:49 PM EDT2014-04-22 18:49:19 GMT
    Image from CNN/KHOU-TVImage from CNN/KHOU-TV
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
  • NC judge to rule against teacher tenure state law

    NC judge to rule against teacher tenure state law

    Wednesday, April 23 2014 7:18 PM EDT2014-04-23 23:18:26 GMT
    A Guilford County judge is backing two school districts fighting a North Carolina law that phases out job protections for public school teachers in favor of employment contracts.
    A Guilford County judge is backing two school districts fighting a North Carolina law that phases out job protections for public school teachers in favor of employment contracts.
Powered by WorldNow

1732 Valley View Dr.
Birmingham, AL 35209

Telephone: 205.933.1313
Fax: 205.323.3314
Email: newstips@alabamas13.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.